Hardly a man in the world has an opinion upon morals, politics or religion which he got otherwise than through his associations and sympathies. Broadly speaking, there are none but corn-pone opinions. And broadly speaking, Corn-Pone stands for Self-Approval. Self-approval is acquired mainly from the approval of other people. The result is Conformity.
In Toronto’s “West” Queen Street West there are a handful of stores that appeal to that segment group that I call the New Hippies; people who try to hold liberal values but cannot look beyond their noses and don’t think what those values stand for. “West” Queen Street West has got stores offering merchandise with the “Che” Guevara, Marcos, Mao. The t-shirts you can get have clever quotes. I love to see how many people who call themselves anti-conformist can be targeted as consumers so easily because they conform to trends that are empty at the most. Real radicals aren’t buying t-shirts in trendy Toronto spots, are they?
What bothers me is not how they anti-conform against Gap by conforming with Atticus; is how they delude themselves by thinking they belong to a fighting liberal class that is above all the capitalist pigs, when they can’t look that they are being deceived by the marketing masters they said they hate: People like to eat organic, but in Canada, and many places in Europe and northern USA, organic food needs to be shipped from abroad, especially by plane. The new (rich) hippies buy this organic, expensive, healthy food that burn seven times its own weight in carbon monoxide to get to the store and look from above to the poor chavs that have to buy locally produced, pesticide-plagued food.
We have some cyclist that really believe they are above all drivers because their bikes don’t pollute and they ride even at -20 degrees; then they cut the line, run the red light, run over pedestrians, and ride on the sidewalk at expense of other people. Just so you can see them and follow their ecological friendly example.
My favourite example though is the t-shirt I saw in the aforementioned Queen Street at the Black Market Store, they sell a t-shirt that has got a bike, and below the legend “NO IRAQI WAS BOMBARDED TO FUEL THIS VEHICLE”, what a delight! All the rest of us, who have to drive, bunch of murderers, if only we get the message! The tiny fact that the t-shirt was manufactured in Bangladesh, infamously known by its sweatshops and child labour, is just unimportant. As long as they can buy the shirt at $14.95 plus taxes to deliver their message, the kid that was paid $1 a day should be happy.
I received some comments about how wrong I was for attacking the Black Market Store, and the Black Market Staff wrote to me that they never, ever sold the t-shirt that I mentioned. I think is quite clear that I am not attacking the Black Market store. They sell military outfits next to old rock concert t-shirts so I don’t consider it to be a new hippie store because they don’t have the pretension of being an activist store. I went anyways to double check where the t-shirts are made in, and found out that all new t-shirts are manufactured either in Canada or Mexico, countries with well established clothing manufactures and a very clean record on sweatshops (Mexican salaries could be higher, but the conditions are appropriate). They also sell used t-shirts at $15 dlls each, and they come from countries as diverse as USA, France, Guatemala, and yes, Bangladesh. I understand that they do not have control where the used t-shirt are made in, so they cannot really be sure that they never sold a used t-shirt as the one that my friend and I saw.