Al Gore vs Gorvachev: The .eco Domain


Those who try to lead the people can only do so by following the mob
~Oscar Wilde

Al Gore and Mikhail Gorbachev are in a battle for the control of the .eco domain. The Internet Corporation for Assigned Names and Numbers (Icann), the body that oversees the internet’s structure, decided to make available the “green” domain. Gore supports Dot Eco LLC, while Gorbachev is linked to the Canadian Big Room through Green Cross International, the charity that he founded.

Big Room promises to donate a quarter of the sales to environmental and social causes, it is also saying that they will to ensure that it will award a domain name only to groups that provide proof of their green credentials, thus making .eco into a cyber environmental certificate. Dot Eco is promising 50% of their profit to green causes, and it has no defined if they will be vetting any company to get the .eco domain. Note the difference between offering a percentage of sales versus profits.

Of course, Gore and Gorvachev do not mention the amount of money that they expect to make with the .eco domain. The price tag is $100,000 USD, but the Daily Telegraph calculates is worth billions.

The problem I see with this internet news is the bastardization of the words sustainability and green. The word sustainability has been cheapen down in the media to mean “ecologically friendly”, ignoring the economic and social factors inherent to it. I do not want to start raging again the concept of “green” that neohippies all over the world are spewing guised as knowledge. This is the mob I refer to in my quote, the people that promote green business until big business want to go green, then they will cry foul and hypocrisy. The fact that they do not mention the huge profit they can make from the domain also makes me wonder how innocent the business are. It is OK to make loads of money, but is not OK to pretend all you want is a better world; Sustainability is about BOTH, and the fact that they do not recognise it shows how the leaders become the followers of wannabe good-doers.

Who are this companies to decide who is green and who is not? Certain companies are not environmentally friendly by nature, e.g. oil companies, but they are companies like British Petroleum with a CSR and some like Pemex or Shell. A lot of companies, specially organic promoters, lie about the goods of their “green” products. As students of sustainability, we have it hard enough to define which companies are or are not following sustainable practices, we do not need self serving institutions policing the internet, which is the ultimate free expression medium.

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