Absolut Campaign

Corruption and hypocrisy ought not to be inevitable products of democracy, as they undoubtedly are today
~Mahatma Gandhi

Absolut Vodka has a series of marketing posters portraying what they call an “Absolut World”, and in a particular case, they show a map of Mexico (Inaccurate in its southern border with Central America) from 1840. The map includes all the territories that were then occupied and annexed by USA during the Texas Independence, The Mexican-American War, and the Gadsden Purchase. The ad was “based upon historical perspectives and was created with a Mexican sensibility. In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues. Instead, it hearkens to a time which the population of Mexico may feel was more ideal” (http://www.absolut.com/iaaw/blog/in-an-absolut-world-according-to-mexico)

Mexico US Absolut Ads

The ad stirred angry in USA, but it was well received in Mexico. It is a fact that Mexico encompassed a territory of 5 million KM2 previous to the USA Invasion, that the USA occupied the country several times, that they took the territory while Mexico City was under occupation by the foreign army, and that they paid a symbolic sum of USD $15,000,000 for the 3 million KM2 they decided were theirs.

I keep wondering, why people in the USA are so mad about? The United States of America did take the territory, it did declare war to Mexico, it did occupy and slaughter Mexican population in a similar way it did with the Indians (Native Americans in hypocritical Political Correct Language) from the Appalachians to the Pacific Ocean. Why then the US People are so upset when somebody exploits these facts? It is just hypocrite to feel offended when Mexicans remember the war. The ad is not intended to stir Anti-USA feelings within Mexico, and there is not documented case on the contrary. In any case, any USA citizen should be compelled to review their history and to understand the role his nation has played in the World Stage, for better and for worse.


4 Responses to Absolut Campaign

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