Fair Trade Certified, From Space

Any sufficiently advanced technology is indistinguishable from magic
~Arthur C. Clarke


I never understood why Google paid 1.65 billions for youtube, when the latter only had $15 million in revenue (Bear Stearns / Robert Peck) and I definitively don’t understand google’s business model, which is making the stock going from an IPO of $100 to $543.30 (as per today’s close), but I cannot stop admiring a company so innovated, so brilliant, and so damn cool I really wish I could get a more insightful study about them.

As part of google.org and Google Earth, The past June 26th, Google launched an iniciative called Google Earth Outreach designed “to help nonprofit organizations around the world leverage the power of Google Earth to illustrate and advocate for the important work that they do”

Past examples of Google’s Social Responsible actions had been the featuring of Jane Godall Institute, along with the crisis in Darfur, UNEP, and the World Wildlife Fund (the other WWF). The new iniciative debuts with three cool layers: Global Heritage Fund, Earthwatch Expeditions, and Fair Trade Certified.


“The TransFair USA layer introduces users to the over 70 Fair Trade Co-ops located throughout Latin America, Asia and Africa. Fair trade is an innovative market-based approach to sustainable development that helps family farmers in developing countries gain direct access to markets and develop the business capacity necessary to compete in the global marketplace”

Now you can see where your Fair Trade Coffee comes from. I hope that soon places with certifications from other organizations, and more products, are featured here.

Cool Google Guys, cool.


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